Dharma Initiative name-what do you think?

I have been looking at various websites and found one that states that the Dharma Initiative was founded by Greg Montgomery and named after his late wife. I have never watched the tv show Dharma and Greg. Was Montgomery their last name? It's dumb if there is a Dhamra and Greg reference in the scheme of things happening on"Lost".It's definately giving way to a whole new way of advertising by interacting with the audience. (the Sprite and Jeep commericals). They pay for one minute and a half spot and have the audience poring over the internet for hours. I wish I would have thought of it.

Lost is starting to get on my nerves! The whole Dharma thing is just going in circles and making less sense each week. I think I know what the Dharma Initiative means...a way of jerking your audience around.