Oceanic Airlines commercial?

I was watching MTV around 2am Mountain Time and I saw a commercial for Oceanic Airlines.Normally, I would ignore something like this, but I couldn't help but realize1. I had never seen this airline before2. The didn't advertise anything but their name3. The wesite they gave flickered and buzzed like a glitch, something a normal commercial would not doI went to the website it gave flyoceanicair.com and it showed the same commercial with a guy that gets clipped in, talking about flight 815, referencing to the TV show Lost.By googling it, I found they have numerous websites and even billboards. JJ Abrams is known for his viral advertising, also done with his nw movie Cloverfield.Is this related to Cloverfield, or is it maybe advertising for Lost?I noticed he also has a fake company, Slusho drinks.Does anybody know what these are for and why they are advertised on TV?They show no links to any show or movie, only linkable with research of their names... just curious!!

Oceanic Airlines is a fictional airline currently featured in the TV show, Lost, on ABC. This commercial is part of a new Alternate Reality Game (ARG) affiliated with the show. The website referenced in this commercial, www.flyoceanicair.com, is the starting point for the game. Oceanic advertisements can be seen in several major cities around the world, particularly in towns that are featured in Lost. This is a"viral"marketing campaign to ready fans for Lost season four which begins on January 31, 2008.